For 20 years I built go-to-market strategies, launched products across dozens of countries, and ran customer discovery programs for a global life sciences company. I designed value propositions, break-even models, channel strategies, and lead funnels at the scale of a multinational, for million-dollar brands.
Then I started looking at small and mid-sized businesses the way I used to look at new markets: where's the demand, where's the gap, and what does the path to growth actually look like?
What I found: most owner-operated businesses with strong products and real customers are leaving significant revenue on the table digitally. Not because they haven't tried, but because nobody has ever sat down and shown them exactly where they're losing customers online, with the rigor a corporate CMO would bring.
That's what I build now.
What I do
I build the Full Calendar System: a done-for-you system that turns the people who find you online into paying customers. It covers a customer leak audit, a fixed Google Business Profile, a page that turns visitors into enquiries, automatic follow-up, Google Ads, and AI visibility.
I work on top of the tools you already use, so nothing about how you run your business has to change. The setup is free, and you only start paying me once we hit the target we set together. I also have a dedicated program for dive operators.
My background
Commercial and market development across pharma and bio-science products, launching into the US, Brazil, Australia, the EU, and many other markets. MBA (Radboud), Executive MBA (IESE), digital marketing certification (Columbia). I'm originally from the Netherlands and moved to the US for my job.
Want more customers from your website, without paying until it works? Apply to work with me, or start with a free mini-audit. After you apply, I or someone from my team will reach out to plan a successful launch together.