Informational vs. Transactional Keywords: Why Most Small Business SEO Fails

Informational vs. Transactional Keywords: Why Most Small Business SEO Fails

Tineke
Published on: 01/10/2026

You're ranking for keywords nobody buys from. How to find your transactional keyword gap and build the three pages that turn search traffic into revenue.

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The Google Business Profile Checklist Every Local Business Ignores

The Google Business Profile Checklist Every Local Business Ignores

Tineke
Published on: 17/07/2026

Your Google Business Profile is the highest-ROI hour you'll spend on marketing this year. The complete setup and optimisation checklist most local businesses ignore.

google business profile
The 7-Email Sequence That Turns Website Visitors Into Paying Clients

The 7-Email Sequence That Turns Website Visitors Into Paying Clients

Tineke
Published on: 26/06/2026

Most small businesses capture an email and send a newsletter. Here's the exact 7-email nurture sequence that turns cold leads into booked clients in 14 days.

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Is a Fractional CMO Worth It for a $500K Business? The Math.

Is a Fractional CMO Worth It for a $500K Business? The Math.

Tineke
Published on: 08/05/2026

Break-even analysis, realistic ROI timelines, and the three questions to ask before hiring any CMO, fractional or otherwise. Plain numbers, no sales pitch.

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